NEWS, VIEWS, COVERAGE AND CURIOS
In no particular order, this page should be a glorious 'mash up' of material that has grabbed the attention of the team at Right Lines Communications, along with snippets from projects that we're involved in. You should find press release, images, links to media coverage and other bits and bobs that we think might be of interest.
Fame at last!
Our job is to generate media coverage for our great clients and of course that is always our priority at Right Lines. However, every now and again our own team gets the chance to appear in the press. Right Lines founder Chris Lines got into conversation about running with the editor of Outdoor Fitness magazine at a Berghaus press event. As a consequence, Chris was asked if he'd mind writing about his own experiences and he was happy to oblige. The result of that was a nice double page spread in the magazine and plenty of good natured ribbing from friends and family!
Inside a media event
At Right Lines, we deal with the media every day. The contact we have with journalists is normally via telephone, email and tweet, but every now and again we get involved in events like the launch of the 2013 Kielder Marathon weekend at the Baltic in Gateshead.
On occasions like this, we sit (or stand) cheek by jowl with broadcast and print media, and get to witness close up how they work. These events are also great opportunities to get to know some of journalists a bit better. Even when the press conference is frenetic, there are usually moments before of after when we get a chance to chat with the media who show up.
There are never really any guarantees that the media are going to attend a press conference, but get the timing right, provide relevant, accurate information to the right people, host the event somewhere accessible, and sprinkle a celebrity or two on top of the PR trifle, and there's a fighting chance of success. The Kielder Marathon launch ticked all of those boxes and also featured a great tourism angle, thanks to the presence of Sarah Stewart from NewcastleGateshead Initiative. Centre stage were the event's founder Steve Cram and double Olympic gold medallist Daley Thompson, which certainly made the job of encouraging media to attend that little bit easier!
We worked with the communications team at Northumbrian Water to make sure the event went smoothly and generated the desired media coverage. It certainly did that, with great features on TV, radio and in the press. Both Catherine and Chris from Right Lines did their bit, and thoroughly enjoyed working with Steve and Daley. It's a pleasure to deal with people in the public eye who know how to behave 'properly' - Steve and Daley are not only very professional, but they are also great company, which does make a big difference.
The Ashes in North East England
Right Lines founder Chris Lines put pen to paper (okay, finger to keyboard) in the summer and wrote an opinion piece about the arrival of Ashes cricket in North East England. He reflects on the history of Durham County Cricket Club's bid to host a Test, and it's link to the award winning 'Passionate people. Passionate places' campaign that promoted the region to the rest of the world.
His words have been used as a column in the Journal and you can read them in full here.
Hamminkeln bound Harriers
Chris is an active member of Sedgefield Harriers and has helped to organise a visit to Hamminkeln in Germany for nine members of the club. Hamminkeln is twinned with Sedgefield and holds its own running event in August each year, called the Citylauf. The Harriers will stay with host families and take part in the Citylauf 10K/5K runs. The twinning partnership has been active since the mid 1980s and the hope is that the visit will mark the start of a new phase of the relationship involving a new generation of residents from both towns. The Northern Echo has given the visit some great publicity, below and online here.
The Northern Echo Local Heroes Awards
Right Lines founder Chris Lines has been involved in the Northern Echo's Local Heroes Awards (one way or another) for a few years. It's a great scheme that does a fantastic job of celebrating grass roots sport in the North East. For 2014, Right Lines has signed up to sponsor the big screen Twitter feed during the awards event in December. We're also hosting a table at the event, which does create a bit of a dilemma. On one hand, we'll be trying to fulfil the role of host on the night, while on the other we also feel obliged to tweet like crazy during the event, which is surely bad manners in most social circumstances. We hope that our guests will forgive us!
Tweeting apart, the Local Heroes Awards event is always a very special evening, full of great, inspirational stories. It's a cliché, but is very true to say that everyone who gets shortlisted for an award is a winner in our eyes. Keep an eye on the Northern Echo and @RightLinesComms on Twitter for news from Local Heroes.
Berghaus in the Lakes
At Right Lines, we are fortunate that we work with some great clients like Berghaus, especially when that work gives us the opportunity to nip over to the Lake District for a couple of days.
In June, we organised a media event to give some key UK outdoor journalists a preview of some of the new products that Berghaus has got lined up for this year and next. We stayed at the Wild Boar Inn near Staveley and the event proved to be a big success, with a great turnout of journalists. An afternoon of product presentations in the nearby Berghaus showroom was followed by a meal (plus a drink or two) in the hotel and then an opportunity to put some of the kit to the test the following morning.
Right Lines worked closely with the product and marketing team at Berghaus to organise the event and we also received some valuable support from the Cumbria Tourism team. A lot of hard work goes into arranging a media event like this, but they're also great fun and an excellent opportunity to catch up with colleagues from the outdoor industry.